22284
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Johnnie Walker / Blue Label bar

Client

Personal

Retouching

Angel Retouch and Hillsfx

Art Direction

Giles Angel and Mark Hill

Description

A drinks photography and CGI collaboration with Mark Hill. We wanted to create a futuristic bar scene centred around the Johnnie Walker brand whilst celebrating the much loved Blue Label product. The idea was to encapsulate the famous striding man logo, re-designed by Gary Redford in 2015 in glass-like walls on the end of protruding bottle impressions.

Category

CGI, FOOD_DRINK, LIQUID, OVERVIEW, PRODUCT